following the success of the eKurzinfo app for the AUDI A1, the autmotive company wanted to extend this feature to their new AUDI A3. they employed metaio--a world leader in augmented reality (AR) research and technology--to develop an app targeted at virtually enhancing the printed user's manual for the vehicle. the updated program recognizes more than 300 individual elements of the AUDI A3--from small details such as the insignia on the windshield wipers, to the mechanics of the car, like the actual engine components positioned under the hood--offering relevant how-to information, and overlays of maintenance instructions which are animated in 3-D, in real-time.
the AUDI eKurzinfo app runs on metaio's most updated 2-D and 3-D augmented reality tracking technology, in which a user simply positions the camera of their mobile device over the particular part of the car which they are concerned about. the app automatically detects it, and sends through information on that subject. the the app functions on a cloud-based architecture which delivers digital information directly to one's device, meaning that they will never need to update the app.
the AUDI eKurzinfo app can be downloaded for free and is available in english, german and japanese.
the AUDI augmented reality app offers real-time information about more than 300 of the vehicle's components
metaio is also responsible for the augmented reality app developed for the 2014 IKEA catalogue, which virtually places the swedish manufacturer's products into your home, so you can decide whether or not it fits into your decor. see more about the app on designboom here.
AUDI A3 eKurzinfo augmented reality app - how it works
video courtesy of AUDI deutschland
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